Reid All About it

MAY 12, 2023

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. No plan, no progress.

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Reid All About it

NOVEMBER 20, 2020

You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

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EventMobi: Association Events

JUNE 26, 2023

Boost your non-dues revenue. of revenue for trade associations, and 30% of revenue for professional associations. Engaging members with ticketed events can bring in event revenue (as well as other streams!) When members are doing something cool in your community, give them a shoutout in your newsletters and social media.

Member Engagement 130

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Aptify

JULY 24, 2019

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. It may be time to consider some new ways to boost your revenue stream beyond membership dues.

Revenue 56

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Aptify

JULY 22, 2019

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. It may be time to consider some new ways to boost your revenue stream beyond membership dues.

Revenue 56

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Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62

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EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Why does member retention matter?

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Reid All About it

JULY 24, 2020

Boost Membership & Non-dues Revenue in a Virtual World with Open Communities. Find out how opening your online community to the outside world can bolster member engagement, increase non-dues revenue, drive prospecting, reinvent content strategy and elevate your hybrid events in this newfound virtual era. Tue 7/28 at 3 p.m.

Montana 259

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Freestone

FEBRUARY 29, 2024

It’s up to your organization to deliver diverse content that’s relevant and engaging, ensuring members return to your program year after year. An LMS makes it easy to offer live webinars, rebroadcasted events, and on-demand content, ensuring more members engage with your professional development program.

LMS 52

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Nimble AMS

MAY 13, 2021

Almost three quarters of associations are looking to increase non-dues revenue and develop and/or offer new benefits and services. ?. So how can you recruit, reach, and retain members to achieve these strategic goals? Newsletters – Send a regular newsletter to keep members updated on new resources, industry news, and upcoming events.

Member Engagement 78

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.orgCommunity

JULY 18, 2019

But, HFMA has cast that old non-dues revenue practice aside. Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Rethinking non-dues revenue: from products to partnerships.

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Reid All About it

JANUARY 28, 2022

. – 25 Ways to Take Your Newsletter to the Next Level. Hear about a variety of strategic opportunities to utilize AI, strategic creativity and data for a newsletter with high engagement, performance and relevancy for your members. – How Documentaries Are Disrupting the Future of Content Marketing. 1 CAE credit.

Newsletter 195

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Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

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Reid All About it

JANUARY 15, 2021

Content/education strategy. In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. 17+ free ways to get more traffic to your content. Quick hits.

Innovation 359

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Higher Logic

JANUARY 3, 2020

When executed with proper planning and resources, a customer community can have a tangible impact on key business performance indicators, including ticket deflection, revenue generation, and customer satisfaction. Traditionally, companies sent monthly newsletters full of tips and offered advice to customers at tradeshows or customer events.

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Reid All About it

JUNE 25, 2021

Four questions to help vet your content ideas. Amanda Milligan, Content Marketing Institute ). Would you like to subscribe to this newsletter? – Revenue Success from Scratch: One Association’s Story. You have a solid base for recruiting and training chapter volunteers that has worked well in the past.

LMS 361

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WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. Recruiting millennial members.

millennials 150

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Reid All About it

JANUARY 21, 2022

Learn how board skills tracking can help you identify critical gaps and engage in more strategic board member recruitment. Gaining Leverage: Where AI Driven Content Management and Marketing Automation Join Forces. AI is delivering huge technology advances in the content management, marketing automation and search space.

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NXUnite

OCTOBER 4, 2023

A multichannel marketing plan can help you put your text-to-give campaign at the forefront of supporters’ minds, so consider generating content related to text-to-give on your social media, website, and email newsletters. A crowdfunding campaign raises smaller amounts of revenue from a large pool of donors—think $5 per person.

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Membersuite

SEPTEMBER 10, 2022

Since events are one of the top membership recruiting methods, try coupling a trial membership with a discounted or free first event. . #4. Lots of people, not just young professionals, prefer an online content subscription because they’re not interested in other membership benefits. Virtual Membership. Cadillac Membership.

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AssociationChat

APRIL 10, 2020

The 2020 competition received 189 submissions across 15 categories, including a new category for digital content. The awards are sponsored by HighRoad Solutions, an association-specific digital marketing agency that helps associations leverage email marketing and marketing automation to gain greater insight on how to grow revenue. “On

Newsletter 52

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WBT Systems

SEPTEMBER 5, 2017

By adding podcasts to your online learning curriculum and communication strategy, you will attract the attention and loyalty of members, customers, and prospects, while enhancing the impact of your educational content. A podcast is simply audio content that’s delivered digitally in the form of an MP3 file. Habit-forming. News update.

Content 150

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MemberClicks

DECEMBER 19, 2023

Below, you’ll find seven easy steps on how to build a membership website to recruit and retain members plus find your perfect membership website builder! Platforms like MemberClicks offer a website builder specifically for membership organizations that lets you create a site with gated content. What Is a Membership Website?

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Association Briefings

OCTOBER 22, 2020

Think of all the questions you ask on your membership application: geographical location, years in the industry, company revenue, number of employees, etc. Now provide content based on that data “flag.” Deliver content based on those interests. recruiting new members. industry sectors or young professionals)?

How To 52

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Reid All About it

APRIL 12, 2019

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Tom Whatley, Content Marketing Institute ). More info/register. Host: Hubb.

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MemberClicks

DECEMBER 19, 2023

Research competitors and events of interest for target audience Once you’ve identified your target audience, ask them about events and trade shows they have or plan to attend through a survey in your members-only area or next member newsletter. Plan your content strategy. How will content support your marketing strategy?

Tools 52

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SCD Group

SEPTEMBER 12, 2012

10 Reasons Why Content Marketing Benefits Associations. Done strategically, content marketing attracts members to your association. Experiencing the Content Marketing World Conference for the second year reinforced my belief that associations need to reinvent themselves -- and market themselves -- as content-rich organizations.

Content 40

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YourMembership

FEBRUARY 27, 2014

The side effects of this change are: A loss of traditional revenue generated by membership dues. In the report we highlighted how Ewald is able to effectively work with 43 associations, utilizing one integrated solution to handle member management, online communities, and non-dues revenue creation.

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YourMembership

DECEMBER 11, 2014

The ongoing race to identify and recruit qualified talent will only increase as we move into 2015. You interact with them through your website, newsletters, emails, social media channels and events. “There’s a little wind at our backs, as evidenced by the broadly positive hiring plans, and we see that as boding well for 2015.”.

New York City 150

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Association Briefings

JULY 30, 2021

And while print publications, written blogs and educational events have always been at the forefront of being information conduits for organizations, each member has different preferences for content consumption and must be catered to accordingly. Your members are busy, and their time to digest association content is shrinking.

Tips 52

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Socious

NOVEMBER 17, 2016

Each of these tools gives members value in modern content formats that can be accessed from the most popular devices. As an added bonus some membership management software companies now offer features that help associations improve their finances with more non-dues revenue as well. Change #2) Increased and Improved Communications.

Membership Management 100

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Association Briefings

MAY 6, 2021

Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events. They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. Newsletters are important - don’t forget about them! In fact, they’ve come to expect it.

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Marketing millennials Email Marketing Social Media 52

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Quick hits. Ann Handley via Jaina Mistry, Litmus ).

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Reid All About it

FEBRUARY 17, 2017

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

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Reid All About it

FEBRUARY 17, 2017

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

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MemberClicks

AUGUST 9, 2022

Because hybrid conferences combine the best parts of virtual events with more traditional, in-person events, it comes with unique advantages (such as increasing the accessibility of your conference content). Plus, you can sell online as and sponsorship space for added revenue. Repurposing conference content for ongoing learning.

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Associations Now

SEPTEMBER 28, 2016

There’s just so much potential for associations, because we’re so good at creating relevant content and have been for years and years. There’s just so much potential for associations, because at associations we’re so good at creating relevant content and have been for years and years. If they’re so good at content, though, why not?

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